It's important to know who you're marketing to, and that your marketing resonates with that audience. Marketing is an art. It will help you out in every aspe...
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The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents—now updated and expanded with new contentIn this per
'One of the most important communication books I've ever read. I highly recommend it!' - Spencer Johnson, author of
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so t
Amazon.com: Marketing Management (14th Edition) (9780132102926): Philip T. Kotler, Kevin Lane Keller: Books
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson's
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total
Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords
BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His
New York Times bestsellerWhat makes things popular?If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain produ
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effectiv
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